Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

We’re in business to save our home planet. You’ll be helping us achieve this by leading the planning and execution of all local marketing and enviro efforts, ensuring that all communications will be implemented according to the Patagonia EMEA business strategy. This role is the key liaison between EMEA strategy and local implementation/production, and must ensure that the three key areas of the function are supported to the required level: Brand Marketing, Wholesale Marketing and Enviro.

Main tasks:

• Work closely with the EHQ marketing team to secure local (France 80% – Iberia 20%) execution of global and EMEA strategies and campaigns.
• Work with all stakeholders (marketing, enviro and sales) to create local marketing & enviro strategies in support of the EMEA business strategy.
• In partnership with country manager define detailed local marketing plan (COOP and Brand Activation) based on EHQ guidelines and template.
• Be the local point person for local enviro initiatives, working closely with EHQ Enviro team to secure quality, accuracy and strategic alignment.
• Manage local budget for Brand Activation, Wholesale Marketing, Marketing Contribution, Seeding and POP, ensuring timely and on-budget execution of local marketing plans.
• Work closely with the EHQ Senior Marketing Manager Europe to review and validate local paid media plan and to ensure that media assets are correct and relevant.
• Validate local translations coordinated by the Translation and Web Content Coordinator. Ensure that local translations are executed at the highest level.
• In partnership with the European Enviro lead and local Country Manager, establish and nurture a strong local B Corp network.

Communication Coordination

• Work closely with the PR Manager and the local PR agencies to assure local PR activities and events are executed at highest level.
• Assist and work with the central Digital Community Manager for implementation of local digital affiliations and Social Medias opportunities.

Media planning

• Work closely with Brand Manager Europe to Plan and secure that all paid media is relevant for the region.
• Follow up and validate all paid media in region i.e. digital and print.
• Order and assure that assets and content for paid media is correct and relevant.

Other Job Functions

• Support the local market by primarily supporting the agents request re COOP marketing, basic PR and social media work (Iberia 20%)

What we’re looking for:

• A love of the outdoors
• A passion for saving our home planet and making a positive impact through your work
• Bachelor’s Degree in Marketing and/or educational background in Marketing with 5 years experience in marketing.
• Good understanding of our products and market.
• Product experience in the outdoor industry.
• Fluent in English and French.
• Excellent computer knowledge (Microsoft Office, internet) and general skills to learn new systems.
• Proactive, dynamic and autonomous.
• Excellent organizational skills.
• International and especially European experience preferable.
• Ability to work on own initiative.

Other important details:

• This is a full time position, based in Annecy.
• We have a hybrid work model, working from home maximum 3 days per week.
• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For some roles there will also be a practical assignment, where you can showcase your skills.

Perks:

Note: Below is only an indicative list and may change at the time an offer of employment is made.

• Events and workshops with environmentalists, change-makers, educators and sports ambassadors
• Taking part in employee-lead groups such as Sports, Internal Communications, Footprint, Pride, Pata Parents and Events, or create your own!
• Ongoing unique learning and development opportunities such as our own programme Earth University and workshops in anti-racism, core sports, among others.
• Possibility to apply for an Environmental Internship (spending time away from your regular job to work for an environmental group, while being paid your regular salary) after one year of employment
• Option to participate in our 1% for the Planet grants council, being trained and empowered to review and make funding decisions on the grant applications from environmental groups.
• We have dog-friendly offices where employees can bring their furry friend to work
• We are an activist company and have policies in place to support employees that want to engage in activism.
• All employees interns and their families have access to our Employee Assistance Programme, designed to provide third party, confidential support on a wide range of topics relating to emotional, behavioral and social challenges
• Fully paid maternity leave (duration varies by country). After nine months of employment, we offer 12 weeks of partner leave and 12 weeks of adoptive leave. Pro-rated for part-time employees.
• Access to Patagonia discounts and sample sales, as well as discounts at other outdoor and value-aligned companies
• Plus other benefits specific to each region

At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet, we can only do this together.

Please make sure that your CV and cover letter are in English.